An Update on COVID-19

Dear Customers

We are excited to announce that we have reopened!

In order to keep everyone at Beautiful Brides and Formals safe, we have implemented a few store guidelines:



  • Each bride is allowed to bring 2 people to shop with you.


  • No children under the age of 12 will be allowed to shop with you.


  • Prior to approaching our front counter, each guest must use the hand sanatizer provided at the front door.


  • Please remember to stay 6 feet away from other guests.


  • We will be wearing facemasks.  Per the Dane County Order, you will be required to wear one too.


  • If you or any of your guests are feeling unwell, sneezing, coughing, have a fever, etc we ask that person to please stay home.


  • Our store will be cleaned / sterilized daily with high touch points cleaned after each guest visit.


Thank you for your understanding and patience as we all adjust to the safety precautions.  These are put in place to protect our customers and provide a safe environment for our team.  If for any reason the guidelines do not fit your needs, we sincerely apologize.  In order to keep everyone healthy, we will be strictly abiding by these rules until further notice.


Be well and Be - youtiful!